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| Pic Credit: YouTube |
YouTube Shorts, a TikTok competitor, is now
available worldwide. Last year, the service debuted in India before extending
to 26 countries, including the United States and the United Kingdom. YouTube Shorts
now will be available in more than 100 countries across the world where YouTube
is available.
In September 2020, YouTube Shorts was released, with
15-second videos – the same time limits as TikTok (though TikTok later expanded
maximum video length, first to one minute, and then, recently, to three
minutes).
YouTube Shorts is catching up to TikTok as the most
popular short-form video platform, but Google's service is emphasising Shorts'
connectivity with the rest of the YouTube ecosystem as a key selling feature.
For creators, the key advantage of YouTube Shorts
over TikTok is the ability to use YouTube's huge collection of audio content in
their shorts.
Shorts creators may now sample audio from YouTube
videos, and the company says it's looking into methods to provide quick links
from Shorts to YouTube videos from which they've taken samples.
Other features of the app, which is available on
both iOS and Android, include the ability to combine multiple video clips into
one, speed adjustments, and a timer and countdown to help creators capture the
perfect moment.
Automatically added captions, adding clips from the
phone's gallery to the Shorts camera, and the option to add filters and effects
are among the new features on the way, with more to come in the future.
