Wednesday, July 14, 2021

YouTube Shorts TikTok’s Competitor Start Rolling Out Globally


Pic Credit: YouTube

YouTube Shorts, a TikTok competitor, is now available worldwide. Last year, the service debuted in India before extending to 26 countries, including the United States and the United Kingdom. YouTube Shorts now will be available in more than 100 countries across the world where YouTube is available.

In September 2020, YouTube Shorts was released, with 15-second videos – the same time limits as TikTok (though TikTok later expanded maximum video length, first to one minute, and then, recently, to three minutes).

YouTube Shorts is catching up to TikTok as the most popular short-form video platform, but Google's service is emphasising Shorts' connectivity with the rest of the YouTube ecosystem as a key selling feature.

For creators, the key advantage of YouTube Shorts over TikTok is the ability to use YouTube's huge collection of audio content in their shorts.

Shorts creators may now sample audio from YouTube videos, and the company says it's looking into methods to provide quick links from Shorts to YouTube videos from which they've taken samples.

Other features of the app, which is available on both iOS and Android, include the ability to combine multiple video clips into one, speed adjustments, and a timer and countdown to help creators capture the perfect moment.

Automatically added captions, adding clips from the phone's gallery to the Shorts camera, and the option to add filters and effects are among the new features on the way, with more to come in the future.